Testing Methodologies

Quantitative Testing

 
 
  • Central Location Tests
  • Home-Use-Test
  • On-line surveys
  • Testing Booths

Quantitative Testing

 
 
  • Focus Groups
  • IDI’s
  • Dyads/Triads
  • In-home interviews
  • In-store interviews

Analytical Testing

 
 
  • ANOVA, Mean Separation, Turf Analysis
  • Proportion Testing, Penalty Analysis
  • Fulfillment & Satisfaction Analysis
  • Conjoint, Max-Diff
  • and many more